What is a landing page for?
A landing page sends one audience to one action: a quote, a booking, a download, a purchase. It is where an ad, an email or an outreach message points when the main website asks the visitor to choose between too many things.
It usually lives beside the main site rather than replacing it. A campaign page can be rewritten for a single offer without touching the pages that tell the whole story of the business.
What does landing page development include?
The work starts with the offer and the audience, then the words, then the build. Every page I deliver includes the six parts below, whether it is one page for a single ad or a set of versions to test.
| Part | What you get |
|---|---|
| Message | The headline, supporting points and short form labels, written for one audience |
| Layout | A page structure that puts the offer, proof and action within the first screen |
| Build | A fast static page on your domain or a subdomain, matching your brand |
| Form or booking | A form, calendar or checkout that lands where you already read messages |
| Tracking | Page views, button clicks and form submissions measured, with the source of each visit |
| Handover | A short guide and a walkthrough, so you can change the words yourself |
How long does a landing page take?
A single page with a form is usually days, not weeks, once the offer and the words are settled. The build is quick; agreeing what the page says is the part that takes longer.
If the offer is still moving, or the page needs a checkout or a booking system connected, I quote a short fixed timeline after a free call.
What does a landing page cost?
Small jobs start at $50, which covers work like fixing a form, changing a page or auditing one you already have. A complete page with words, build, tracking and handover is quoted as one fixed price after a free call, because the number follows the number of sections, the connection to your form or booking system and how many versions you want to test.
Can you work with my Webflow or WordPress site?
Yes. A landing page can be built as part of the site you already have, or as a separate fast page on your domain that links back to it. If the current site is slow or hard to edit, the separate page is often the cleaner option because it does not inherit the problems of the main site.
I can also work inside Webflow, WordPress or a static setup you already use, and leave the page editable by whoever runs the site now.
Will a landing page help me rank on Google?
A landing page is built to turn visitors into enquiries, not to win search results. One page about one offer rarely ranks for broad terms, and that is not its job. It earns its place when an ad, a post or an email brings someone to it and the page turns that visit into an enquiry.
If search traffic is the goal, a full website with pages for each service and guide usually does more. Many businesses end up with both: the site that ranks and the campaign page that converts.