Guides
The questions I get asked, written down.
Answers to the questions people ask me before the first call: what things cost, what to do when a project stalls, which tool to pick and how AI actually gets used on real work.
Free call · One fixed price in writing · I usually reply within an hour
What an app costs
What moves the number, and why two quotes for the same idea differ so much.
Read the guide 27 October 2026 · 7 min readYour developer left mid-project
The first two days, what you own, and whether the code is worth keeping.
Read the guide 27 October 2026 · 6 min readn8n vs Make vs Zapier
How I choose between the three, and when none of them is the right tool.
Read the guide 27 October 2026 · 5 min readDashboard or spreadsheet
The signs a spreadsheet has quietly become your business system.
Read the guide 27 October 2026 · 6 min readHow I build with AI
How I use Claude Code and Cursor every day, and the checks that make it safe.
Read the guide 27 October 2026 · 6 min readAn AI writing pipeline that learns
The pipeline that took an article from about $900 to about $100.
Read the guideHow these are written
No jargon, nothing invented.
Everything here comes from work I have done. Where there is a number, it is a real one from a real project. Where there is not, I have left it out rather than guess. If a guide does not answer your question, send it to me and I will add it.
Three promises, in writing
The fix-it promise
One fixed price, agreed in writing before I start. If what I deliver doesn't do what the plan says, I fix it at no extra cost.
You own it
You own the code, the accounts and the app store listings. No lock-in.
A fast first reply
I usually reply within an hour.
After launch, I stay on as your engineer on a monthly plan, for as long as it's useful to you.
If your question is not here, send it over. The first call is free and I will tell you if software is the wrong answer.
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